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    MOTION GRAPHICS, ANIMATION AND VFX

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    OVERVIEW

    Motion Graphics, Animation and VFX are the icing on the cake when it comes to great film making and story telling

    Motion Graphics, Animation and VFX help to improve the variety of the video products we can offer.  They can be stand alone products such as explainers and how to videos or integrated into video content to give a richer, more interactive viewing experience.

    Each different discipline has its own definition and set of production rules, but generally they can all be used to communicate a message or tell a story.

     

    MOTION GRAPHICS

    Motion Graphics use moving diagrams, text and icons to convey primitive story by stripping out any superfluous information

    Motion graphics are a perfect fit for companies, organisations and individuals wanting to convey a message in a simple yet engaging way. They are a simplistic primitive form of communication relying on typography, elemental design and colours to highlight elements of a spoken message.

    These videos are the best option to select when wanting to explain a product, service or message in a non complicated way. They can often be compared to a sort of ‘live infographic’.

    ANIMATION

    Animation allows more complex story telling through the use of characters and and dialogue displaying real life 'realistic' motion

    Animation involves giving more lifelike movement to objects and character in order to establish a real world connection to the scene. The story is conveyed through the script and the animation of the characters in the scene.

    Animation can be 2D or 3D, realistic or unrealistic but in all cases the motion will try to, where possible, imitate real life laws of motion.

    VISUAL EFFECTS (VFX)

    Visual Effects deal with amalgamating real video footage with computer generated assets. Also known as CGI

    VFX usually consist on layering GCI on top of live motion and blending in a way which seems so realistic, the viewer has no obvious reason to not believe what they are seeing. It is the most common way of making movies more dramatic, like blowing up buildings and trucks transforming into fighting robots, but can also be used to hide blemishes in footage, add subliminal details and generally make a more immersive user viewing experience.

    VFX can really enhance commercial and corporate videos, from adding additional detail to filming using a green screen, the possibilities really are endless, its usually just a question of time.

    Watch the example from Deadpool of VFX integrated over real footage to make an amazing piece of theatre.

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