Why Professional Photography is Key to a Successful Event

Whether it’s a corporate event, a party or a wedding, hiring a professional event photographer can bring an endless list of benefits to your event, the attendees and your business development. Here are a few benefits of professional photography…

A fun addition to the party

There are two types of guests…

There are the camera-shy attendees who scream in fear as soon as they spot a photographer. And then there are the ones who say they don’t mind having their photos taken, but secretly they love to embrace their inner Beyoncé. It’s fair to say, however, that most people appreciate nice photos, especially if they made an effort to dress up. Not all photos have to be serious though, so make sure the photographer can capture the true feel of the event. If it’s a celebration – snap photos of people celebrating!

Making memories

Photography throughout the decades has been always a portal to our past. Many guests would love to remember, in detail, all the best parts of the event, which can be difficult, especially if there is alcohol involved. Photos taken at awards ceremonies for example, capture very special moments to those involved – which proves the necessity of professional event photography. Speakers or presenters can be offered professional photos as a thank you gift. Whether the photographer offers digital or printed images to the guests, you can be sure that by hiring a photographer, it will make your event that much more special.

photo by dgtl Events
photo by dgtl Events

Professional photographer, professional results

The majority of the time a professional photographer is equipped with a professional camera, (didn’t see that one coming, did ya?). Unfortunately, the market doesn’t lack in amateurs. It’s surprising how difficult it is to hire a photographer who matches all the needs of your event, here are a few tips on ”How to make the most of your Event Photographer”.

Using a digital camera results in high resolution photos that capture the detail, atmosphere and emotion of the event. During the event, a lot of guests will probably take photos with their smartphones (our team have worked at events where the guests brought with them their own digital cameras…how awkward.) Guests posting about the event on social media is great (free) promotion. However, very often lights at venues are quite dim making it difficult to capture high quality images with a phone. This is where a professional comes in; with all their artillery – flash, camera stand, various camera settings, they can do a job 10x better that of an iPhone.

photo by dgtl Events

A great marketing tool

Still not convinced? How about these statistics…

  • 94% more total views on average are attracted by content containing compelling images than content without images.
  • Using photos provides a 37% increase in Facebook engagement and 14% increase in news release page views.

The professional photos that you receive at the end of the night can be used in many different ways to promote your business, depending on your industry and type of business, of course. You can use the event photos to enhance the professionalism of your website, write blog posts about the event (meanwhile boosting SEO), use the photos to promote upcoming events, or build a portfolio of services you offer- if you’re an events company or a wholesaler. Good images on social media have the potential to go viral, which gives your business incredible exposure.

photo by dgtl Events

Videographers matter too!

Video is as effective, and sometimes even more effective, than photography. Hiring a videographer means that (literally) the dynamics of the event can be captured. This is particularly useful in speeches, musical performances, and other sound/visual acts. With the digital age on the rise, video has the potential to reach users globally, strengthening brand identity and increasing brand awareness.

Here are some of the latest statistics…

  • More than 60% of marketers and small business owners said they planned to increase investment in video marketing in 2017.
  • Video in an e-mail leads to 200-300% in click-through rate.
  • 92% of mobile video consumers share videos with others.
Multi-Cam filming of the RSC Conference
dgtl Concepts

Airbrushing is not a crime

Photographers are usually equipped with photo-editing skills. Using the latest professional photo-editing software can make your photos look extra sharp, sleek, and sophisticated (…great use of sibilance – my Year 9 English teacher would be proud). This not only works great as promotional content, but also the guests might be happier too if the photographer makes them look extra glamorous.

photo by dgtl Events
photo by dgtl Events
photo by dgtl Events

In short, professional event photography benefits your company, the event, and the attendees.

So book your event photographer now.

Here at dgtl Events Photography and Video, our photographers specialise in covering your event in style. We have covered everything from Formal Dinners to Festivals. Whatever your event book our professional event photographers to cover your event in full confidence and style!

Contact us for more details on how we can make your event extra special.

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