TUI Crystal Ski Holidays - Bosnia

The Brief:

4 Hero films; Bosnia Overview, Jahorina Resort, Bjelasnica Resort, and Sarajevo Overview. Vertical and Square social versions of all, plus an album of photos from each location.

Location: Jahorina and Bjelasnica are located on either side of the magnificent city of Sarajevo.

A team of 3 traveled to Bosnia and Herzegovina. The brief was to uncover a relatively unknown holiday destination for UK tourists, where visitors can not only ski two fantastic ski areas; Jahorina and Bjelasnica, but they can also engage with Bosnian culture and explore city life in Sarajevo. With only a 30-minute transfer to either ski resort from Sarajevo, which sits in the valley between the two, it really is an accessible destination for a winter break. The team needed to capture the unique elements of the Bosnian experience, as well as making sure the resorts would attract more traditional snow seekers. 

Director and DoP: Sam Wordsworth 

Producer: Amelia Wordsworth

Photographer: Scott Ireton

Client: Crystal Ski Holidays