We worked with British Cycling was to create a series of videos aimed at grassroots level cyclists,.
We created a final film with a twist.
British Cycling is the national governing body for cycle sport in Great Britain. It administers most competitive cycling in Great Britain, the Channel Islands and the Isle of Man. In addition to the competitive aspect of the sports, British Cycling is heavily invested in the public health aspect of getting people into active lifestyles.
The brief from British Cycling was to create a series of videos aimed at grassroots level cyclists, to promote the health and fun side of getting out on the bike. This specific video was to promote single track mountain biking with a slight twist, the hero character was supposed to represent a well known professional cyclist, and only towards the end do you see he is just a local enthusiast.
What we did
How we tackled British Cycling’s project.
Cogent Films approached us on the back of a recommendation to provide three technical filming services. Dual operator drone filming, single operator gimbal filming and DOP camera operator with super slow motion rig. We had three staff on location throughout the day with the DOP doubling up as the drone payload operator.
What was the final result?
The film that went on the British Cycling website and used across their multi channel marketing campaigns. Helping British Cycling drive way more engagement for their Ride Social Campaign.