Bumble – Honey’s on tour
We were asked by Raptor, a student specialist marketing agency, to produce a promotional video for Bumble UK, the dating app.
We created a series of videos promoting the brand activation.
We were asked by Raptor, a student specialist marketing agency, to produce a promotional video for Bumble UK, the dating app. The campaign revolved around Bumble Honeys taking on their VW camper van on tour to University campuses in Leeds, Liverpool, Newcastle and Edinburgh.
Matt, Director of Photography, went out to London to shoot the van in action. We made an marketing promo video for the initial launch on the tour, which was a huge success with getting over 23K views. The second video was subsequently shot in Leeds and included some interview style sections highlighting the USP’s of the App.
Tour Promotionl Video
Brand Activation Video
What was the final result?
For the Bumble video we wanted to subtly introduce the Bumble branded van and the ambassadors for the company. We used moving, steady and cinematic shots combined with slow motion in camera to achieve a subtle, but cinematic look. We used a mixture of wider shots to show the surrounding area and close ups to focus the viewer towards the Bumble branding and to introduce the Bumble van in a subtle way.