CRXSS PLATFXRM x NIKE x STÖÖKI
We worked with Director Stefanno Otavianno and CRXSS PLATFXRM to produce a film with NIKE & STOOKI for Turning Tides festival.
CRXSS PLATFORM are a performing arts organisation sponsored by the arts council that work to promote urban culture and urban spaces. They were approached by Dragon Knight Property Developments to create a film for Turning Tides Festival celebrating their new vibrant urban developments in the Greenwich Peninsula.
CRXSS PLATFORM collaborated with Nike to also showcase an unreleased clothing line and the new Nike Airmax 270 React ahead of its release. They also collaborated with STÖÖKI jewellery to showcase their new line. CRXSS Platform brought in dance collective Shape Shifterz UK and Artistic Director Ivan Blackstock to perform and model the clothing and jewellery for the film.
The clients wanted a film that highlighted a multi-faceted vision of the future of Street Culture, imagining the Street Culture that will emerge in Greenwich Peninsula as the communities move in. It was important that movement, music and performance were highlighted to encourage audiences to explore the site, and discover an unexpected and creative underground scene, occupying the spaces mainstream culture often ignores.
What we did
How we created the content
We worked with Director Steffano Ottaviano to come up with a concept that delivered on the brief from the clients. The film was shot in 4 locations across London. Each location was chosen to capture movement and urban spaces in a seamless film that had a raw and urban feel to it.
We shot the film on 16mm film on an Arri Sr3 and Zeiss Super Speed Lenses to contribute to that raw unrefined look.
What was the final result?
The result was a fast paced energetic film, filled with lots of raw movement and emotion. It captured striking architectural lines and colour matched to the colour scheme and design of the Nike Airmax 270 React.”
The film was played on loop at the Turning Tides festival on a 1km high raised walkway, shown to tens of thousands of passing Londoners.