The Ingenious Group is an investment company whose primary industries include media, infrastructure and real estate along with a number of others. They act as expert intermediary between investors and commercial opportunities. Their headline media investments in the past few years have included Avatar, Planet of the Apes and The Viceroy’s House.
After a previous case study project for them, the marketing team approached us with a hefty and urgent brief to create their year end showreel summing up all their headline investments from across the group and demonstrating the return on investments for their clients. The brief was to create a mixed media showreel containing interviews, live action, broadcast production samples as well as motion graphics and infographics. All this on a three week deadline.
Our primary job was to collate, sort and prioritise the information, assets and data for the presentation. An approximate storyboard was supplied by the client to work from. Our motion designer had to create a brand new set of graphical assets from scratch as well as plan, design and animate a wide variety of infographics and motion graphics. Simultaneously the edit team worked on pulling all the information onto a video sequence and assembling the various assets into order with music.
We had to work overtime on evenings and weekends to make sure the project was delivered in time for their company annual conference.