In collaboration with Minotti and Designer Maurizio Pellizonni we produced Branded Content Looking at the role of the London Design Festival and Decorex on the Interior Design Industry
We created a film that explores this whilst also showcasing Minotti’s designs.
We were asked by creative content agency, E-nonymous to produce a short film for luxury Italian furniture brand, Minotti at the London Fashion Design Week. The film was to look at the role of the London Design Festival and events like Decorex in the interior design industry through the eyes of an interior designer that works closely with Minotti London.
Before the shoot, and working closely with E-nonymous we drew up a draft storyboard and shot list to ensure we didn’t miss anything on the day. The day started out at the Minotti Showroom in Central London where we would be filming Maurizio Pellizzoni’s talk about how designers work with suppliers to collaborate and create projects. We tied this into Minotti London with him walking around Decorez, creating a Minotti presence at the LDF.
What we did
How we tackled Minotti’s films.
We worked closely with Minotti and Maurizio to create a compelling narrative of the importance of design shows for the industry. We chose to create a talking head peice that could be used to narrate the shots showcasing the design show and Minotti’s showroom.