Motion Graphics and Animation are the icing on the cake when it comes to great film making and story telling
Motion Graphics and Animation help to improve the variety of the video products we can offer. They can be stand alone products such as explainers and how to videos or integrated into video content to give a richer, more interactive viewing experience.
Each different discipline has its own definition and set of production rules, but generally they can all be used to communicate a message or tell a story.
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Animation involves giving more lifelike movement to objects and character in order to establish a real world connection to the scene. The story is conveyed through the script and the animation of the characters in the scene.
Animation can be 2D or 3D, realistic or unrealistic but in all cases the motion will try to, where possible, imitate real life laws of motion.