These are at the higher end of the work we do. They are for brands and companies who really want to invest in their image. They can be a powerful communication tool to potential future customers, investors or service users. We invest a lot of time at the start of these projects to get the creative direction right and to produce content that is unique, professional and on brand.
Over the last few years, we’ve done a huge selection of projects for the real estate, construction, and architectural industry. Our long-term client Fabrix develops buildings giving them new leases of life after decades of neglect.
We have produced a variety of content from short-form promos, long-form transformational films, long-term time-lapses, and building placement/identity films. We’re adept at tracking in graphics and labels to live footage and building 3D models of buildings to showcase planned development.
These are a form of commercial film but with a specific emphasis on finding the common ground between two brands or entities. Generally they are useful for showing a brand in new light or to highlight a cause which they see as important. It’s a really nice way to show some character to an organisation.
Event video production goes right back to our early days of making promo videos for night life at Nottingham University. We still love doing them and some of our favourite content has come from festivals such as Outlook, Rise, Splendour etc.
Event films can be both reactive and proactive, in the sense you can either film what you see, or create a story within the context of the event to help show a narrative within the event. We love doing both but the proactive tends to provide better viewer interaction and product identity.
This has an element of crossover with all the other types of content but deserves a mention. In the world of YouTube, Facebook, Instagram, TikTok, etc, brand films and videos need to be adapted for all screen sizes and viewing habits.
Vertical video is here to stay and we should embrace it. Recently we’ve done projects that are vertical only, setting up the camera specifically for vertical film of 9:16 content.
Thoughtful, emotive and action inspiring or general awareness – documentaries are the bread and butter of filmmaking. We’ve done a few different ones over the last few years working with the likes of Natural Geographic, UN Campaign for Nuclear Disarmament and Plastic Awareness Campaign. We love working on docs, teasing out stories from contributors and developing a film flow which is natural and informative.